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Super Retail Group Limited (ASX:SUL)

ALERT: Price-sensitive ASX Announcement for SUL
Current share price for SUL : $13.160 -0.91 (-6.47%)+
Announcement
Release
26 Feb 2026 8:17AM
Price at Release
$14.070
Full Release
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Summary
The half-year results presentation for Super Retail Group Limited highlights a mixed performance across its brands. The group saw a 4.2% increase in total sales to $2.195 billion, with varying results across its segments. Supercheap Auto and Macpac achieved growth in their Profit Before Tax (PBT), while rebel and BCF experienced declines. The group's gross margin slightly decreased due to elevated promotional activity, while the cost of doing business increased, impacted by significant project costs for a new distribution center and HR systems. Supercheap Auto led with robust sales growth of 5.1%, while BCF's sales remained nearly flat, impacted by challenging seasonal factors in certain regions. Macpac's sales surged by 13.1%, supported by new store openings. Online sales grew by 9%, contributing 14.2% to total sales. The company focuses on expanding its store network, improving logistics capabilities, and enhancing digital and omni-channel retail to drive future growth.
Key Points
  • Total sales increased by 4.2% to $2.195 billion.
  • Supercheap Auto and Macpac saw PBT growth.
  • Rebel and BCF faced declines in PBT.
  • Gross margin slightly declined due to promotions.
  • Significant project costs affected the overall PBT.
  • Supercheap Auto achieved 5.1% sales growth.
  • Macpac's sales increased by 13.1% with new stores.
  • Online sales grew 9%, representing 14.2% of total sales.
  • Expanded store network and enhanced digital capabilities.
IMPORTANT NOTE: This information is autogenerated and has not been reviewed for accuracy or completeness. You should refer to the full announcement here for further information.