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Sportshero Limited (ASX:SHO)

ALERT: Price-sensitive ASX Announcement for SHO
Current share price for SHO : $0.045 0.006 (15.38%)+
Announcement
Release
17 Dec 2025 8:27AM
Price at Release
$0.039
Full Release
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Summary
SportsHero Limited has reported promising early results following the launch of its HeroPlay mobile casual gaming platform in Indonesia. The platform has seen strong early subscriber growth, with approximately 280-300 sign-ups per day during the test phase. HeroPlay's marketing, leveraging multiple channels, is outperforming benchmarks, particularly with a 3.87% click-through rate on Meta Ads. The partnership with Indosat provides significant distribution advantages. The company aims to expand its distribution network and optimize user engagement, with subscriber revenue expected to average IDR40,000 to IDR75,000 per month. These early results confirm a strong product-market fit and support the scalability of its acquisition model.
Key Points
  • SportsHero Limited launched HeroPlay, a mobile casual gaming platform, in Indonesia with strong early subscriber growth.
  • The platform achieved approximately 280-300 subscriber sign-ups per day during an initial test period.
  • HeroPlay's multi-channel marketing strategy in Indonesia outperformed industry benchmarks, with a 3.87% click-through rate on Meta Ads.
  • The partnership with Indosat provides access to high-value distribution channels, enhancing user acquisition.
  • The company plans to expand distribution through existing telco partnerships and optimize retention mechanics.
  • Gross Subscription Value per subscriber is expected to average between IDR40,000 and IDR75,000 monthly.
  • SportsHero sees early results as validation of product-market fit and is focusing on long-term growth strategies.
IMPORTANT NOTE: This information is autogenerated and has not been reviewed for accuracy or completeness. You should refer to the full announcement here for further information.