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RooLife Group Ltd (ASX:RLG)

ALERT: Price-sensitive ASX Announcement for RLG
Current share price for RLG : $0.003 -0.001 (-25%)+
Announcement
Release
2 Dec 2025 9:40AM
Price at Release
$0.004
Full Release
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Summary
RooLife Group Ltd (RLG), an e-commerce company, announced that its RLG Coffee brand achieved over A$1.0 million in sales in China during November 2025. This milestone was reached just a few months after the brand's launch in late August 2025. The rapid growth of RLG Coffee has been attributed to its multi-channel distribution strategy, which includes online platforms like JD.com, Tmall, and Douyin, as well as offline channels such as general trade and retail. RLG has also entered a two-year binding Supply and Procurement Agreement with Zhongshan Runlian, valued at RMB 300 million (~A$64 million), to further its coffee vertical's growth. The company's data-driven and asset-light model supports its strategy of developing proprietary brands in high-growth consumer categories.
Key Points
  • RLG Coffee sales surpassed A$1.0 million in November 2025 in China.
  • RLG Coffee launched in late August 2025, quickly scaling with strategic multi-channel distribution.
  • Sales channels include JD.com, Tmall, and Douyin, alongside offline trade and retail.
  • RLG entered a two-year supply agreement with Zhongshan Runlian valued at ~A$64 million.
  • The company's strategy focuses on data-driven, demand-led, and asset-light business models.
  • RLG aims to expand in high-growth consumer categories, leveraging its proprietary brands.
IMPORTANT NOTE: This information is autogenerated and has not been reviewed for accuracy or completeness. You should refer to the full announcement here for further information.